A group of girls from Newcastle High School for Girls have won the Young Enterprise Trade Fair 2015 Best Company Programme after impressing a panel of judges with their candle range and business plan.
The company, Ablaze, has been created as part of Young Enterprise, a charity that helps young people learn about business and the world of work. 13 girls in Year 12 took up the roles of Managing Directors, Operations Director, IT Director, Marketing Directors, Sales Directors, Finance Director and Administration and HR Director.
The girls have been working together since September, undertaking market research to develop a unique product to bring to the market. After much thought, Ablaze was formed, offering four fragranced soy candles. Chosen for its environmental and health benefits, soy offers an alternative to wax and is locally made.
The girls have been busy selling their candles since September and have visited a number of trade fairs including West Jesmond’s Christmas Fair, Newcastle BMW’s fair and at the Metrocentre. Pitted against touch competition from schools and universities, the girls were interviewed by judges and had to pass a secret shopper experience. The girls were delighted to be presented with their certificate, trophy and voucher, after impressing the panel of judges with their unique candle range and business plan.
Ami, Managing Director of Ablaze, said: “Being part of Young Enterprise has been a brilliant opportunity and has helped us to understand how a real business works. We are all considering some sort of Business degree so this project has allowed us to work towards developing our strengths.
If you are interested in buying a candle, please contact Ablaze by visiting their Facebook page, Fliquor Candles by Ablaze.